As AI systems begin interpreting real estate catalogs through both structured data and storytelling, listing copy is regaining strategic importance, not just for marketing, but for discovery and search relevance. Troy Palmquist talks about the narrative shift....

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"Big deal, it's a yawn." That's how President Trump described a bipartisan housing bill that passed Congress with veto-proof margins — that still doesn't have his signature....

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Roomvu CEO Sam Mehrbod on the launch of Engage Pages, why agents waste money on fragmented marketing tools and what AI-powered real estate marketing looks like in practice....

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Whether you're working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort during a transaction....

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The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both....

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Bright MLS' participation offers one of the best looks at how Google’s HouseCanary-powered home listing experience may work in practice....

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For years, I thought saying yes made me a better leader, Keith Robinson writes. It turns out it was making me worse at the things that mattered most....

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A California agent created three fake offers to keep a luxury listing from expiring. Troy Palmquist and Summer Goralik look at how the scheme unraveled in their latest True Crimes of Real Estate episode....

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A record share of U.S. house hunters looked to leave their home metro in the first quarter, Redfin found — and the data reveals which markets are still drawing movers and which pandemic boomtowns are losing them. ...

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Inman does not work for the biggest brokerages, the loudest portal or whoever is writing the largest check this quarter. We work for the agents and brokers....

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